What 2020 Stories Will You Tell to Support Your Growth in 2021?
Most people I know have already kicked 2020 to the curb and are eager to watch it disappear into the rearview mirror. I can’t blame them. At the same time, I wonder if learning opportunities are being...
View ArticleLess Facts, More Feels: The Key to a Successful Small Business About Page
In the olden (not golden) days of the world wide web, About pages on websites were cold, sterile, and booooring. You would typically find a mission statement riddled with jargon and marketing cliches,...
View ArticleStuck for Blog Topics? Answer These 7 Questions for Strategic Inspiration.
“I’m struggling to come up with blog topics.” It’s something I hear at least once a month from my clients. And it’s not just the small business owner who’s wearing 12 different hats and being pulled in...
View ArticleFinding Your Writing Voice May Be Simpler Than You Think
Before I started writing this article, I poked around the vast online universe to see what kind of advice others were giving on this topic. Just to clarify, I’m not talking about writing books. That’s...
View ArticleHow to Turn What’s in Your Brain and Heart into Strategic Marketing Content
This is a process that’s a heavier lift than you may think when approached as a DIY project, whether you’re a CEO, executive director, sales rep, attorney, clinician, CPA, contractor, or niche service...
View ArticleShaping Culture and Vision: The Internal Value of Content Marketing
Most discussions about the value of content marketing focus on what you can accomplish by consistently creating compelling content for people outside the organization. For example: Content marketing...
View ArticleIt’s All About Creating Moments of Human Connection
I recently wrote website content for The Little Speech Tree, a new pediatric speech therapy practice in North Carolina. When I spoke with founder Caitlin Burke, she said something that stuck in my...
View ArticleMarketing Observations from My Summer Vacation, 2022 Edition
This wasn’t just another family vacation. This was our first vacation in three years with minimal Covid concerns. This was our first summer vacation at Sunset Chaser, our new beach house/vacation...
View ArticleResearch: Thought Leadership Got Crowded but Still Delivers Serious Value
Three years ago, I wrote an article about what thought leadership is, the perceived value of thought leadership content, and how to give that content more impact by putting the “leader” back in thought...
View ArticleWhat Marketers Can Learn from Mrs. Parker’s Storytelling Advice to Ralphie
Spoiler Alert: If you plan to watch A Christmas Story Christmas, the sequel to the 1983 classic, A Christmas Story, this article will give away parts of the story, although everything I’m saying here...
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